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LC Films, a woman-owned production company based in New Jersey, came to Pitch Deck Studios to build a financing pitch deck for Better Today, a short drama written and directed by Binyamin Cooper and produced by Lauren Cooper. The company needed a professional presentation to send to investors, grant committees, and potential partners while it worked to close out the film's production budget.
By the time LC Films reached out, the company had already secured part of its funding through a grant and self-funding, and needed a presentation that could carry the rest of the conversation, explaining the story, the creative approach, the cast strategy, and the budget in a format investors and grant reviewers could review quickly.
Better Today had a finished script and a clear creative vision, three intercut character storylines about burnout, self-doubt, and connection, but no polished way to present it. The materials on hand were a synopsis, a director's statement, and a rough list of comparable films. None of it was organized into something a financier could review in one sitting, and since the film had not yet been shot, there were no production stills to draw on.
Pitch Deck Studios built a 12-slide deck structured the way a financier reviews a project: logline and synopsis up front, then the director's statement, themes and tone, comparable award-winning shorts to set a quality benchmark, casting approach, team bios, a budget and financing breakdown, and a distribution plan.
Since Better Today hadn't been shot yet, there were no real production stills to show investors, only a synopsis and a director's statement. Pitch Deck Studios built out a full visual world for the film using custom AI-generated imagery, treating it less like stock photography and more like a costume and location lookbook for a film that didn't exist on camera yet. Each of the three protagonists got their own custom-generated character set built around their specific story beat: a father running through a foggy suburban street in workout gear for his 10K training, a doctoral student presenting in a boardroom in business wear, a Korean grandmother in her living room holding an English grammar book beside a window full of houseplants. None of these are scenes you can license from a stock library. They were built shot by shot to match the film's specific plot points, wardrobe, and settings.
The harder part was keeping that visual world consistent across all 12 slides so the deck reads like one film rather than three separate photo shoots stitched together. That meant locking in a single color grade, muted and slightly desaturated, to match the director's stated tone of earnest, reflective, and grounded with no melodrama, along with consistent lighting logic, time of day, and level of environmental detail across every character's imagery. LC Films came back with specific, granular notes across six rounds: adjusting the sun angle and time of day on the logline image, muting the color of two books on a shelf in the synopsis image to match a reference photo, fixing a misspelled word on a book cover, populating a background street with more parked cars and less fog. Each note was addressed individually without disturbing the rest of the deck's palette, the kind of precise, repeatable control that's only possible when the imagery is custom-built for the project rather than pulled from a stock library or generated once and left alone.
LC Films used the deck to continue its fundraising conversations, and Better Today has since moved into production. The film is now in post-production, with a cast of more than 30 and a crew built around New Jersey and New York based talent. Lauren Cooper was thrilled with how closely the finished deck matched the tone she'd envisioned for the film, and said the revision process made her feel like a genuine creative partner in shaping it, with every note reflected quickly and accurately.
Company: LC Films
Location: New Jersey, United States
Industry: Independent Film Production
Founder: Lauren Cooper
Project Type: Film Financing Pitch Deck
Delivery Date: May 2025
