A pitch deck is one of the most critical tools for startups and businesses seeking funding or presenting ideas to stakeholders. However, creating a pitch deck isn’t just about stunning visuals — it requires a clear vision, strategic storytelling, and an understanding of your audience. That’s where a strong design brief comes in.
A design brief for a pitch deck serves as a roadmap for the design process, ensuring that the final presentation is aligned with your goals, audience, and brand identity. Here’s how to write one effectively.
1. Define Your Objective
Start by answering: Why are you creating this pitch deck?
- Are you seeking funding? (e.g., Pre-seed, Series A)
- Are you pitching a new product or service?
- Is this a sales pitch to acquire new clients?
Tip: Be specific. For example:
“The objective of this pitch deck is to secure $1M in seed funding by clearly presenting our market opportunity, solution, and traction.”
2. Identify Your Target Audience
Understanding your audience shapes the tone, content, and design of your deck.
Who are you pitching to?
Investors, clients, or partners?What do they care about?
Financial returns, market potential, innovation, or visuals?
Example:
“Our target audience includes venture capitalists who prioritize high-growth potential and clear financial projections.”
3. Provide Background Information
Offer context about your business or project. Include:
- Your industry, mission, and values
- The stage of your business (e.g., startup, growth stage)
- Any previous pitch deck feedback or lessons learned
Pro Tip: Share links to your website or brand materials for additional context.
4. Outline the Story Structure
A successful pitch deck tells a compelling story.
Key slides to include:
- Problem
- Solution
- Market Opportunity
- Product/Service
- Business Model
- Financials
- Team
- Ask (Funding Request)
Flow of the narrative:
Start with a hook, build a case, and end with a strong call to action.
Example:
“The deck should start with an emotional hook showcasing the problem, followed by a visual depiction of our innovative solution.”
5. Detail Visual Requirements
Design plays a crucial role in making your pitch deck stand out. Specify your visual preferences:
Branding:
Include brand colors, logos, fonts, and design guidelines.
Visual style:
Sleek and modern? Playful and colorful?
Imagery:
Custom illustrations, product photos, or icons?
Data presentation:
Graphs, charts, infographics, or timelines?
6. Clarify Content Responsibilities
Decide who will create and provide the content for the pitch deck.
- Will you deliver the content (text and data), or should the designer assist with copywriting?
- Include the key points for each slide or a detailed outline.
Example:
“The Problem and Solution slides must include simple bullet points, while the Financials slide should feature a graph showing revenue growth projections.”
7. Define Deliverables
Be clear about what you expect the designer to provide:
- Number of slides (e.g., 10-15 slides)
- Formats (e.g., PowerPoint, PDF, Keynote)
Editable files for future updates
8. Specify Timeline and Budget
Outline deadlines for milestones and the final delivery. Include:
Milestones:
Initial draft, feedback rounds, and final presentation
Budget:
A clear range to guide the scope of work
Example:
“We need the first draft by January 10, feedback incorporated by January 15, and the final deck ready by January 20.”
9. Include Examples and References
Provide references to decks you like (or dislike) to guide the design approach. Share examples from your industry or competitors to illustrate your vision.
Pro Tip: Use links to online pitch decks, articles, or mood boards for inspiration.
10. Add Contact Information
Clearly state who the designer should reach out to for questions or feedback. Include:
- Primary point of contact (name, email, phone)
- Key stakeholders who will approve the final design
A strong design brief lays the foundation for a pitch deck that communicates your message clearly and captivates your audience. By providing clear goals, context, and creative direction, you can streamline the design process and ensure the final product aligns with your vision.
Contact us at contact@pitchdeckstudios.com to get started today!
